This poster serves as a reminder. As those prior that have sold much if not everything to transcend an ocean of impossibility and uncertainty, I wanted to make something that would encourage the same. View challenges as opportunities and set sail.

With the Ford Mustang Customizer, the main goal was to create a seamless experience between the web, mobile, tablet and social platforms.

So what does it do? It lets users build the Mustang of their dreams, check out Mustangs built by everyone else, and let the internet decide which is the baddest. The mobile experience added a drift game to challenge your friends with. It’s a highly social experience; twitter and facebook feeds can automatically update and access Mustangs that have been built.

My Role: Concept, Art Direction and Design.

Lincoln announced an industry-first touchscreen feature in the 2011 MKX. The objective of this piece was to translate the “whoa” of that feature into video form. I collaborated on the design with motion design boutique Frame.dk, and ended up with what you see here.

This print is a tribute to a good friend of mine, Evan Deustch. He’s the strongest man I know.

The founder of IMU, Inc. contacted me when he was starting a new clothing line. The assignment: create a brand identity and the IMU website experience. I enlisted the help of two other creatives, and together we developed a brand that included logo, type, colors, tagline and brand voice and website design.

On the technical side, the T-shirt storefront, I teamed up with superstar Joel Sunman. The website includes:

• Full Drupal Customization
• Integrated E-commerce Storefront by Ubercart
• Blog and Community Forums
• Mailing List
• Custom Flash video player
• Launch party streaming with uStream

Lincoln’s retail site was looking for a way to quickly showcase their latest two vehicles. I took the designs to Flash developers www.relaxwearethegoodguys.com. Shown here are storyboards for three variations on the intro Flash piece and the final landing state. In the results users were able to interact and explore the new vehicles right on the homepage.

This was designed for HUGO Create, a global design contest. The brief was simple: show off the bottle in a unique way.

I recently redesigned the website for the graphics and retouching studio of Gecko Imaging. The most important thing was to come up with an elegant way to show the before and after retouching process to really showcase the work. The customized solution is one I haven’t seen anywhere else. Stacked transparent images animated to offer a simple and elegant way to showcase Gecko’s talent.

Technically speaking, the web site featured CSS3 and a custom wordpress theme. AJAX was used in the portfolio to navigate between projects.

The project ended up on many CSS galleries and award sites around the web.

With a new vehicle comes new technology that needs to be shown off. Problem is, access to a vehicle is rare in early stages, so CGI assets need to be created. This is a compilation of recent CGI work I’ve directed.

This is a collection of some of the logos and branding marks I’ve worked on.