These wedding invites and RSVP notes were created for Liz & Paul’s special event. Production wise, these were printed on Crane Lettra Flo White 110lb cover stock that was custom duplexed to a 220lb weight after printing. They were printed at the Detroit-based letterpress shop, Signal-Return.
There are two kinds of people in the world. Those who like their Mustangs straight up—and those who like them with a twist.
The 2013 Ford Mustang Customizer was born out of a desire to mess with perfection; to let the fans try their hand at creating a vehicle that’s truly unique, truly their own. Plus the kicker: Ford manufactures four of the winning submissions. And guess who delivers them to the lucky receivers? Vaughn Gittin Jr.
The social aspect of this project was one of its many strengths. Thousands and thousands of custom Mustang designs were created on the web site and through the iPhone and iPad apps—then bragged about on Facebook and Twitter, on live billboards, in banner ads and on touch-screen displays at transit centers in major cities. And the fun still continues today.
Working with my team as a lead designer and contributing art director, I created the look and feel of the Ford Mustang Customizer and its many facets.
I developed this album artwork for electronic artist Ellie Herring’s 2012 release, Satiate. Ellie wanted something with strong geometric shapes and that reminded her of those bright glow-in-the-dark 80′s colors.
The artwork was printed on 100% PCW 160lb stock from Smart Genesis and had a custom “sand-blasted” effected later added.
This poster serves as a reminder. As those prior that have sold much if not everything to transcend an ocean of impossibility and uncertainty, I wanted to make something that would encourage the same. View challenges as opportunities and set sail.
Lincoln announced an industry-first touchscreen feature in the 2011 MKX. The objective of this piece was to translate the “whoa” of that feature into video form. I collaborated on the design with motion design boutique Frame.dk, and ended up with what you see here.
The founder of IMU, Inc. contacted me when he was starting a new clothing line. The assignment: create a brand identity and the IMU website experience. I enlisted the help of two other creatives, and together we developed a brand that included logo, type, colors, tagline and brand voice and website design.
On the technical side, the T-shirt storefront, I teamed up with superstar Joel Sunman. The website includes:
• Full Drupal Customization
• Integrated E-commerce Storefront by Ubercart
• Blog and Community Forums
• Mailing List
• Custom Flash video player
• Launch party streaming with uStream
Lincoln’s retail site was looking for a way to quickly showcase their latest two vehicles. I took the designs to Flash developers www.relaxwearethegoodguys.com. Shown here are storyboards for three variations on the intro Flash piece and the final landing state. In the results users were able to interact and explore the new vehicles right on the homepage.
I recently redesigned the website for the graphics and retouching studio of Gecko Imaging. The most important thing was to come up with an elegant way to show the before and after retouching process to really showcase the work. The customized solution is one I haven’t seen anywhere else. Stacked transparent images animated to offer a simple and elegant way to showcase Gecko’s talent.
Technically speaking, the web site featured CSS3 and a custom wordpress theme. AJAX was used in the portfolio to navigate between projects.
The project ended up on many CSS galleries and award sites around the web.
With a new vehicle comes new technology that needs to be shown off. Problem is, access to a vehicle is rare in early stages, so CGI assets need to be created. This is a compilation of recent CGI work I’ve directed.
Ford decided to bring its hugely successful European Fiesta stateside. This tiny car’s arrival was announced with much fanfare—and without a website. User searches on fordvehicles.com were demonstrating huge demand for Fiesta info. I quickly set out to create a reveal site that would be equal parts photo gallery and hype man. Most of the assets were Chinese and European, so heavy retouching was needed. I enlisted Gecko Imaging to handle the job under my direction.
I also designed a concept for an iPhone app to precede the official vehicle launch. With it you could view video, 360 views and vehicle specs, then build and pre-order your Fiesta on the phone.
This site went live to correspond with the unveiling of the Lincoln C Concept car at the NAIAS auto show. The design was a departure from that of other Lincoln sites; I took cues from the design of the car to make it feel like an entirely different experience.
Professional makeup artist Marguerite Adragna came to me with two requests for her online portfolio: 1. simple functionality 2. to make sure she could implement future updates on her own. So I created this simple yet vibrant site that would allow her work to shine. The Flash site uses XML to ensure easy updates.
To align with the fluid interior of the Lincoln MKT, the site was created to have a similar flowing feel. MKT content and reviews were pulled in from “mommy bloggers,” and a free download of the song used in the broadcast spot was included as well.