// ampersandrew // -- Visual Portfolio of Andrew Smith -- //

Mashable Featured Mustang Customizer App

admin — Thu, 08 Mar 2012 03:46:18 +0000

March 3, 2012

Sail The Sea Print

admin — Mon, 31 Jan 2011 05:23:32 +0000

This poster serves as a reminder. As those prior that have sold much if not everything to transcend an ocean of impossibility and uncertainty, I wanted to make something that would encourage the same. View challenges as opportunities and set sail.

Mustang Customizer

admin — Sun, 30 Jan 2011 16:59:34 +0000

With the Ford Mustang Customizer, the main goal was to create a seamless experience between the web, mobile, tablet and social platforms.

So what does it do? It lets users build the Mustang of their dreams, check out Mustangs built by everyone else, and let the internet decide which is the baddest. The mobile experience added a drift game to challenge your friends with. It’s a highly social experience; twitter and facebook feeds can automatically update and access Mustangs that have been built.

My Role: Concept, Art Direction and Design.

Lincoln MyTouch Bookend

admin — Sat, 29 Jan 2011 20:02:05 +0000

Lincoln announced an industry-first touchscreen feature in the 2011 MKX. The objective of this piece was to translate the “whoa” of that feature into video form. I collaborated on the design with motion design boutique Frame.dk, and ended up with what you see here.

Evan Deutsch Print

admin — Fri, 28 Jan 2011 20:22:24 +0000

This print is a tribute to a good friend of mine, Evan Deustch. He’s the strongest man I know.

IMU, Inc. Brand Identity

admin — Wed, 26 Jan 2011 12:22:16 +0000

The founder of IMU, Inc. contacted me when he was starting a new clothing line. The assignment: create a brand identity and the IMU website experience. I enlisted the help of two other creatives, and together we developed a brand that included logo, type, colors, tagline and brand voice and website design.

On the technical side, the T-shirt storefront, I teamed up with superstar Joel Sunman. The website includes:

• Full Drupal Customization
• Integrated E-commerce Storefront by Ubercart
• Blog and Community Forums
• Mailing List
• Custom Flash video player
• Launch party streaming with uStream

Lincoln.com Intro Animation

admin — Tue, 28 Dec 2010 19:17:15 +0000

Lincoln’s retail site was looking for a way to quickly showcase their latest two vehicles. I took the designs to Flash developers www.relaxwearethegoodguys.com. Shown here are storyboards for three variations on the intro Flash piece and the final landing state. In the results users were able to interact and explore the new vehicles right on the homepage.

Site of the Day – The CSS Awards

admin — Wed, 13 Oct 2010 01:44:11 +0000

Oct. 14, 2010

Featured on WebDesignServed.com

admin — Fri, 17 Sep 2010 14:13:23 +0000

Sept. 17th, 2010

Computer Arts Magazine

admin — Sun, 15 Aug 2010 22:05:46 +0000

June 2010