An expressive signature that’s reminiscent of something
your grandmother may have sent you was the idea
behind the look of this hand drawn logo.
With the branding mark in place, the color study followed. The
colors had to represent the “good vibes” expression that was the
message behind everything that makes up IMU.
The verbal language for IMU had to tell the story and the motive that
makes them more than a tshirt company. Selecting a particular font
style is just as imporant as what’s being said.
This promotion video was shot for new IMU tshirt release.
Camera work credit goes to the talented John Anderson Beavers.
IMU’s shopping experience included a tshirt storefront, blog
and info about their community service events. The site
used Ubercart to manage product availability.