Watch and see how you could land the keys to the
exact car you build on Mustang Customizer.
More than 70+ badges could be unlocked and displayed next
to the users custom Mustangs, backing up bragging rights.
The Drift Challenge allowed users to
challenge their Facebook friends and pit
their customized Mustangs against each
other for leaderboard bragging rights.
The numbers don’t lie and either does the a gold Effie Award
the project brought with it. Everyone has an Inner Mustang
and this project gave people the opportunity to show it.
This project was done while employed at Team Detroit. Without team of amazing digital creatives, solid account personnel and excellent vendors this project wouldn’t have happened.